Google has officially launched an international campaign to legalize marriage equality worldwide. 

The “Legalize Love” campaign was announced in London yesterday and launched in Singapore and Poland, where it will begin its focus. Google will eventually expand to every country in which it has an office, focusing on cultures that are homophobic or include anti-gay laws. 

They will develop partnerships with companies and organizations to start grassroots campaigns in support of marriage equality across the world.

Google’s Mark Palmer-Edgecumbe outlined the initiative at a Global LGBT Workplace Summit in London earlier today. “We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.

Their strategy involves developing partnerships between companies and organizations to support grass-roots campaigns. 

On the decision to launch the initial phase in a country like Singapore, Palmer-Edgecumbe says, “Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”

SO AWESOME. Google is the coolest. This is such great news.